Privacy Policy
Last Updated: December 2025
At Formal Dresses Australia ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.formal-dresses.com.au (the "Site").
By using our Site, you consent to the practices described in this Privacy Policy. We encourage you to read this policy carefully and contact us if you have any questions.
1. Information We Collect
We collect information in several ways when you interact with our Site:
Information You Provide Voluntarily:
- Contact information (name, email address) when you submit our contact form
- Any additional information you choose to include in messages to us
- Email address if you subscribe to our newsletter
Information Collected Automatically:
- Device information (browser type, operating system, device type)
- IP address and approximate geographic location
- Pages visited, time spent on pages, and navigation patterns
- Referring website or source that led you to our Site
- Date and time of your visits
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries and provide customer support
- To send newsletters and updates if you have opted in
- To improve our website content and user experience
- To analyse website traffic and usage patterns
- To detect and prevent fraud or abuse
- To comply with legal obligations
3. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. Cookies are small text files stored on your device that help us understand how visitors use our Site.
Types of cookies we use:
- Essential Cookies: Required for basic site functionality
- Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
- Affiliate Cookies: Used to track referrals to Amazon (Amazon Associates Program)
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect site functionality.
4. Amazon Associates Program
Formal Dresses Australia is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au.
When you click on Amazon links on our Site and make a purchase, Amazon may place cookies on your device to track the referral. We receive commission on qualifying purchases but do not receive any personal information about your Amazon orders.
For information about how Amazon handles your data, please refer to Amazon's Privacy Policy.
5. Third-Party Services
We may use third-party services that collect information about your use of our Site:
- Google Analytics: Web analytics service that tracks and reports website traffic
- Google Fonts: Font delivery service
- Amazon Associates: Affiliate tracking service
These third parties have their own privacy policies governing the use of your information.
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:
- With service providers who assist in operating our website (subject to confidentiality agreements)
- If required by law or to respond to legal process
- To protect our rights, privacy, safety, or property
- In connection with a merger, acquisition, or sale of assets
7. Data Security
We implement reasonable security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 2 years, after which they are securely deleted.
9. Your Rights
Under Australian privacy law and the GDPR (for EU visitors), you have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-out: Unsubscribe from marketing communications at any time
- Complaint: Lodge a complaint with a supervisory authority
To exercise any of these rights, please contact us using the details below.
10. Children's Privacy
Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
11. International Visitors
Our Site is operated in Australia. If you are visiting from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia where our servers are located and our central database is operated.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: hello@formal-dresses.com.au
- Contact Form: www.formal-dresses.com.au/contact
We will respond to your enquiry within a reasonable timeframe.